Iroquois Healthcare Association Workforce Investment Organization Presents Statewide Virtual Career Fairs

The Caring Gene® Virtual Career Fairs are designed to attract caring individuals to the long term care industry

Albany, NY — The Iroquois Healthcare Association (IHA) Workforce Investment Organization (WIO) is hosting a series of statewide virtual career fairs with the goal of helping long term care facilities connect with job seekers throughout New York state.

The Caring Gene® Virtual Career Fairs will begin on November 15 and run through November 18. They focus on several regions in NYS including Northeastern NY, New York City, Long Island, the Hudson Valley region, Central NY and Western NY.

The career fairs will take place entirely online using the platform Brazen, which gives employers and job seekers the opportunity to learn more about each other from a safe distance. Providers can design their booths to reflect their organization and job seekers can browse the booths and chat with representatives via text or video capability.

The events are at no cost to either provider organizations or job seekers.

The first event will be held on Monday, November 15 from 8 am – 10 am. A full event schedule and instructions for how job seekers should register can be found at

Long term care organizations that are interested in participating can contact IHA WIO at

This is the third round of virtual career events that IHA has sponsored in the last year. The latest series was the “Take A Look” virtual career fairs for acute care organizations, held in late September. IHA is working to provide opportunities for employers and job seekers to make connections with each other, and result in a more robust healthcare workforce for New York state.

The Caring Gene® is a multimedia recruitment campaign that aims to change perception of long term care and attract new workers to the industry. It highlights the innate desire to care that some unique individuals possess, that lead them to be ideal candidates for the care industry.

The campaign also directs job seekers with the Caring Gene® to, a website that gives a look into what life is like as a care giver and features job postings from local care organizations. It is a one stop shop for interested people to learn about the industry and apply for jobs in the same place.

“Working in long term care is more than a job, it’s a life calling,” said IHA WIO Program Director Eileen Murphy. “That is what the Caring Gene® works to convey. We hope to attract those unique people that were born to care, and connect them with organizations that they can thrive in.”

About the Iroquois Healthcare Association:  IHA is a regional healthcare trade organization representing 54 hospitals and health systems, spanning over 28,000 square miles, across 32 counties of Upstate New York. IHA is the leading resource for facilities and professionals bringing quality health care to the region. IHA represents the unique needs of rural, small community safety-net providers to large, academic medical centers in Upstate New York’s urban areas through advocacy, education and information, cost-savings initiatives and innovative business solutions.