#MaskOn2021 Challenge Encourages students to Spread the Word, Not Germs


Creative challenge offers $1,000 prize for best mask-wearing message

(Syracuse, New York) BABY B.A.C.K. INC., a Syracuse-based behavioral health service provider, has launched the #MaskOn2021 competition to harness the creative power of kids. Any New York State student in kindergarten through sixth grade can submit a video of themselves wearing a mask and performing a skit, song, rap, dance, poem — any form of expression — encouraging loved ones and their community to follow CDC guidelines and adhere to all COVID-19 precautions. The student who submits the most creative #MaskOn2021 entry will receive a $1,000 prize. The contest began on February 8 and entries will be accepted until 12:00 a.m. EST on March 7, 2021.

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“The challenge will raise awareness surrounding COVID-19 and to follow CDC guidelines” says Gerald Seals, President & CEO of BABY B.A.C.K. INC. Video entries can be posted on Facebook and Instagram with the hashtag #MaskOn2021 or submitted online at MaskOn2021.com. Online submissions require a YouTube or Vimeo link; instructions are posted on the website. A winner will be selected on or about March 15.

The challenge is made possible with technical support from the CDC Foundation and is created in partnership with M&T Bank.

About BABY B.A.C.K. INC.: BABY B.A.C.K. INC. is a behavioral health agency that specializes in providing clinical, educational and consultation services. BABY B.A.C.K. INC. has been providing such services for seven years. Clinical services are delivered through home and community-based services. Educational services consist of training on relevant behavioral health and cultural competency topics for behavioral health, educational, public safety, social services, court services professional and clergy. BABY B.A.C.K. INC. is a NYS Certified Minority Business Enterprise (MBE) and a City of Syracuse Minority Business Enterprise (MBE). Learn more at babybackinc.com.