New Program Encourages Collaboration Among Businesses to Win $500 in Paid Marketing Services Provided by the Downtown Syracuse Foundation Applications Available Now Through Thursday, May 6


Syracuse, NY – Two new marketing opportunities will help Downtown Syracuse businesses this spring, made possible through a grant from the Syracuse Economic Development Corporation (SEDCO).

Earlier this year, the Downtown Syracuse Foundation received $20,000 through a SEDCO COVID-19 relief grant funded by the federal CARES Act. The Downtown Syracuse Foundation is applying these funds to two opportunities to directly support downtown businesses: A Cooperative Marketing Program and a “Downtown is Open for Business” campaign. The goal is threefold: To highlight businesses that have reopened; to enhance connections with businesses located throughout the City of Syracuse; and, to attract visitors to Downtown Syracuse.

Cooperative Marketing Program: Starting today, businesses located throughout the 82 blocks that comprise Downtown Syracuse are invited to partner with other City of Syracuse businesses to host an event or special promotion designed to drive visitors into Downtown Syracuse. Each business collaboration is eligible to win $500 in paid marketing services provided by the Downtown Syracuse Foundation. Applications opened this morning, and businesses may apply through 3:00 pm on Thursday, May 6. Applications are available at the Downtown Committee’s website Do Business | Downtown Committee of Syracuse (downtownsyracuse.com), and physical copies may be mailed upon request.

Examples of activities eligible for cooperative marketing support may include (but are not limited to) the following:

  • Public events designed to bring people into Downtown Syracuse
  • “Sip and Shop” events that pair a retail (shopping) experience with a restaurant (dining) experience
  • “Dinner and a Show” package that presents opportunities to host a dining experience with cultural institution programming
  • A “Culinary Cruise” featuring samplings from multiple restaurants
  • A “Self Care Saturday” package that presents opportunities for salons and retailers to collaborate

Applications are available at Do Business | Downtown Committee of Syracuse (downtownsyracuse.com) and must be submitted to Laurie Reed (LReed@DowntownSyracuse.com), Director of Marketing, by Thursday, May 6th at 3:00 pm. A full list of application criteria is provided in an accompanying document.

As of April 1, 86% of Downtown Syracuse businesses have re-opened since the pandemic started in 2020, and the Downtown Committee looks forward to more re-openings as vaccine rollout continues and restrictions lift.

“Even while we were ‘on pause,’ our community has experienced tremendous progress, and our team is so proud of the way that Downtown Syracuse businesses have navigated through the trials that the pandemic presented,” said Merike Treier, Executive Director of the Downtown Committee of Syracuse.

“The SEDCO funding allows us to build upon this resurgence and promote the many opportunities to enjoy all that Downtown Syracuse has to offer. We can’t wait to see what creative ideas our businesses come up with!”

“Downtown is Open for Business” Campaign: To provide visual cues that Downtown Syracuse is open for business, every street-level Downtown Syracuse business that wants a “Downtown is Open” flag may order one, free of charge. These festive flags will be available in five different colors and will be customized with the logo of each business. The flags will be installed in May 2021. Together, they will showcase all of the businesses that have reopened during the pandemic, and create a celebratory streetscape.

“Each flag is a symbol of resilience. By themselves, each flag signifies a business that pushed through the toughest times of the pandemic,” said Heather Schroeder, Director of Economic Development for the Downtown Committee of Syracuse. “Together, these colorful markers show off Downtown Syracuse’s vitality, and our neighborhoods’ commitment to be there for our visitors and customers.”

Funding provided by SEDCO will cover the cost of each flag and installation. Interested businesses should reach out to Heather Schroeder via phone (315-470-1958) or email  (HSchroeder@DowntownSyracuse.com).

For more information about both promotional opportunities, please visit http://DowntownSyracuse.com/Do-Business About the Downtown Committee of Syracuse, Inc.

The Downtown Committee of Syracuse, Inc. is a private, not-for-profit, professional downtown management organization representing all property owners and tenants within the central business district. The Downtown Committee undertakes programs to improve downtown’s image, strengthen its economic base, increase its attractiveness, and assure that it’s clean, safe and accessible. For more information, visit www.downtownsyracuse.com.