SBDC and Small Potatoes Partner for Food Business Marketing Workshop

“It is for anyone selling products, or interested in selling products, at a farmers market.”

(Syracuse, NY)For existing businesses, the farmers market can be at the core of their business. For startup food products the market can serve as an incubator. A place to meet their customers, learn about their product, and learn from their peers. A season working the market can provide a new foodpreneur with priceless insights into their product and the market, as well as a weekly influx of cash.

The Onondaga SBDC and Small Potatoes are partnering to present the workshop Running a Great Farmers Booth. This program will give practical tips on selling at a farmers market while maximizing the return on the time you invest there. We’ll cover choosing the right market, display building, customer service, capturing wholesale accounts at the market, and more. This program includes fun, hands on exercises using great local products that you’ll get to take home.

Part 1 of this workshop is a seminar, presented by Small Potatoes founder Martin Butts, packed with insights and experiences from a decade of working within local scale food systems in 18 states. Part 2 is a conversation with farmer, educator, and foodie entertainer Bobcat Bonagura from Main Street Farms, as well as hands on exercises teaching display building and customer service.

It is for anyone selling products, or interested in selling products, at a farmers market.

Event details:

Running a Great Farmers Market Booth

March 12th & 14th 6:00 – 8:00 pm

Syracuse CoWorks
201 East Jefferson St.
Syracuse, NY

Two nights, one topic, one price!

$75 Registration fee to attend.

Refreshments are included in the ticket price.

This is Course 3 in the Food Product Bootcamp series presented by the Onondaga SBDC and Small Potatoes. The series provides a nose to tail look at running a food business and answers hard questions about starting, running, and succeeding in the food industry. Subsequent programs run until June and will include Selling Direct to Consumers, Selling Wholesale, and Defining Your Market from Local to Regional and will be held at locations around Syracuse.

To register or find more information visit

Martin Butts is a local food advocate, entrepreneur, speaker, and the founder of Small Potatoes, a boutique consulting firm. He specializes in working with independent food businesses, embracing as his life’s mission to grow fair and sustainable food systems leading to healthier communities. He is a recipient of a 2010 CNY 40 Under Forty and Small Potatoes was awarded a 2013 Snail of Approval Award by Slow Food CNY.